Gestalt Principles #2 – examples in print ads

by Syd

Figure/Ground – the fundamental principle of perception that allows us to read imagery

the colored figures create letters

—–

Similarity – the degree of sameness to each other

despite different jackets, pattern is formed from similar color, size, and shape

—–

Continuance – grouping that results in a continuation of direction

perspective  of car and text along with the direction of their blur produces a sense of movement and speed

—–

Proximity – the degree of distance between sensations

 letters and symbols are equidistant from one another, forming an organized pattern

—–

Closure – grouping into recognizable forms or shapes

objects and sentences create smiley face