New York City Typography – Little Italy and the San Gennaro Festival
by Syd
The Feast of San Gennaro is an 11 day street fair congregated along Mulberry Street in the Little Italy neighborhood of Manhattan. The festival celebrates San Gennaro, the Patron Saint of Naples, as well as Italian culture and the Italian-American community.
Italic script seemed to be an obvious choice for many signs in Little Italy, since Italic calligraphy originated in Italy
Some signs contained sans-serif typefaces, which provide a more modernized feel
This sign utilizes a geometric sans-serif typeface
Like many signs at the festival, the entry sign was lit red in an Italic script