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The end of the semester!

Winter break is finally around the corner, which means the end of Design III.  Time to retire this blog?

Possibly.  But you can always keep up to date on my latest work by checking out my online portfolio!

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Gestalt Principles #8 – examples in typographic designs

Figure/Ground – the fundamental principle of perception that allows us to read imagery

Overlapping letterforms create interesting negative and positive relationships

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Similarity – the degree of sameness to each other

similarity in size, tracking, and color connect the words into a unified idea

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Continuance – grouping that results in a continuation of direction

direction and shape of words crate movement

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Proximity – the degree of distance between sensations

letterforms are created and placed based upon a system of interlocking shapes 

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Closure – grouping into recognizable forms or shapes

group of words form the shape of a dinner plate

Coney Island Book Pre-work

Type and color exploration

Wordmark
 

Gestalt Principles #7 – College Logos

Figure/Ground – the fundamental principle of perception that allows us to read imagery

Hong Kong Polytechnic University, Hong Kong
Pattern created by shapes that form “P” and “T”

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Similarity – the degree of sameness to each other

University of Bristol, U.K.

identical shapes placed to form the pages of a book

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Continuance – grouping that results in a continuation of direction

Macquarie University, Australia
repetition of shapes continue direction

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Proximity – the degree of distance between sensations

College of Charleston, USA
negative space between column structure are equidistant from each other

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Closure – grouping into recognizable forms or shapes

Emerson College, USA
four separate shapes close the letter “e,” while also forming a shield

Mood Board, NYC Narrative Book

My book will be a personal narrative of my visit to Coney Island.  My grandparents lived a few blocks from the boardwalk in Brighton Beach, Brooklyn, until my grandfather passed away in 1997.  As a toddler, I’d go to Coney Island all the time during the summers.  After my grandmother moved to Queens, I haven’t been back to Coney Island in years.  My book will reflect my own nostalgia, as well as the loss of the old Coney Island.  Today, much of the area has fallen into neglect and has been greatly downsized.  Of the attractions that survived, many are at risk for redevelopment.  My mood board depicts an aesthetic combining old, black and white photographs with desaturated or ultra-saturated photos of today’s Coney Island.  I will explore the option of mixing typography, using typefaces that are reminiscent of those found at the boardwalk.

Happy Halloween!


Baskerville Bold


See the resemblance?

Gestalt Principles #6 – Tadao Ando

Figure/Ground – the fundamental principle of perception that allows us to read imagery

Nariwa Museum, Japan
structure of walls and negative space create interesting figure/ground relationships

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Similarity – the degree of sameness to each other

4×4 House, Japan
two nearly identical buildings are placed next to one another

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Continuance – grouping that results in a continuation of direction

Fort Worth Museum, USA
reflection pool allows architectural structure to continue into the water

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Proximity – the degree of distance between sensations

The Oval, Japan
doors are placed at different distances away from each other, creating a visual rhythm around the pool

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Closure – grouping into recognizable forms or shapes

Church of the Light, Japan
negative space between walls create a cross that becomes illuminated with natural light