Gestalt Principles #7 – College Logos

by Syd

Figure/Ground – the fundamental principle of perception that allows us to read imagery

Hong Kong Polytechnic University, Hong Kong
Pattern created by shapes that form “P” and “T”


Similarity – the degree of sameness to each other

University of Bristol, U.K.

identical shapes placed to form the pages of a book


Continuance – grouping that results in a continuation of direction

Macquarie University, Australia
repetition of shapes continue direction


Proximity – the degree of distance between sensations

College of Charleston, USA
negative space between column structure are equidistant from each other


Closure – grouping into recognizable forms or shapes

Emerson College, USA
four separate shapes close the letter “e,” while also forming a shield